Get a Successful Website By Hiring a Best Software Development Company

In the present scenario, the software development company has built their own successful market, as they are gaining popularity and enhance business opportunities on a large scale. These successful ventures offering services like Website Designing, Website Development, SEO Services, Java and Mobile Application Development by utilizing the high-quality technologies and trained developers. We are associated with the talented and committed developer, who believe in giving the complete web solutions to the clients. Our company believes in providing the excellent software development services in India. Every client has their own business strategies and different website requirements that provide us a unique view of understanding the aspects of the online development cycle and successively creates the targeted business. We are a team providing developers within the various areas:

 

Enthusiastic Web Designers:

Strong online presence is very important for the expansion of the business. Our organization provides the well-qualified web designers, that take complete responsibility of planning a successful website. A good website will build or break the image of your business over the internet. Our designers are highly-qualified and have complete command over the latest technologies together with Responsive Style, CSS3, Html5, Bootstrap and Jquery Mobile.

Enthusiastic Web Developers:

It is not possible for a website to become successful if its development is not done, properly. You can hire our best developers who will offer the value effective solutions, and meet every client requirement with commitment and noteworthy business practices.

Enthusiastic SEO Professionals:

Our Company comprises of talented SEO team, which can efficiently handle the SEO activities of your website and increase the positioning visibility over the net. They put their 100 percent input to get your website on the top rank on the internet.

Enthusiastic Mobile Developers:

As the mobile market in upgrading, the demand of good mobile developers has increased. Our mobile developers are well-trained to provide the standard and quality applications to the clients. Our  versatile developers can offer the entire mobile services together with the platforms like Blackberry, Window, Android, IOS, etc.

Get Initiated With Open Source Web Development

Open Source allows the clients to study, change, and adjust the product. Open Source Software is effortlessly accessible free of cost, as well as it provides the opportunity to read, customize and redistribute to the other people. Globally, offshore outsourcing companies providing open source solutions. Following the market trends, the big sites like Google, Yahoo, etc., are utilizing open source software to improve the quality, as well as provided dependability and adaptability at ver reasonable prices.  

Open source offshore software developers such as PHP web development India are common public effort which obtain the content generated by users either technically or the content movements are legal. It provides the opportunity for users, to use the elements of the system for any particular reason and allotted its copies to the different users. Open Source assists you in understanding the project features, and helps you to make essential changes to make it adaptable for your needs. The distribution terms of open-source developers or offshore software developers is agrees with the following criteria:

• Easy license for each client of the project without considering the particular software distribution.
• The other software of that product is not limited
• Distribution of both the source code and compiled structure.
• Allowing the utilization to make changes to be dispersed under the same terms of the license, as is set down in the original software.
• Allows free access to every one of the fields of the venture.
• The trustworthiness of the Author's Source Code must be maintained.
• Licenses redistribution is permitted with no additional charges.
• Gives direct access to the clients without executing other permit.

Offshore outsourcing companies alongside the offshore software developers is really helpful for small and medium scale companies, as they decrease the expense and gives much better profits for the ventures. Some of the Linux, Apache, MySQL database or PHP web development company in India prefer using open source technologies as it provides a stable and cost-effective solution, at affordable rate of development.

Benefits of Choosing PHP Over Other Web Development Platforms

With a number of programming languages available for website development, picking the one for your website might be a difficult decision sometimes. However, PHP is the clear winner when it comes to development of economic, yet robust web application. This is the reason why PHP web development companies in India are so much in demand. Let's have a look on some benefits of using PHP for your website. 

Fast and Reliable

PHP is considered as the most reliable programming language. Moreover, it's easy to understand & configure. Even while using along with other software applications, PHP is capable enough to retain its speed without impacting the speed of overall process.

Platform Independent

PHP works with a large number of platforms, for example - Mac OS X, Windows, Linux, UNIX & more. When it comes to back-end databases, it supports MySQL, Oracle and other. I

Large and Active Community

The one crucial thing a web developer expects when choosing a programming platform is support. Being the pioneer and widely used programming language, developers get wider support from community.

Superior Performance & More Flexibility

PHP has been built in a way that it supports development of high performance applications. Not only the performance, but also superior flexibility, enhanced graphics and make it a preferred choice for web development.

Open Source

PHP is an open source programming language that is available to download and use without spending even a single penny. Moreover, the updates are also available absolutely free of cost. This way PHP is also the one of the most economic web development platforms.

Benefits of Outsourcing Product Development Projects

Software development outsourcing trend has grown very fast in recent years. The major reason behind this is the easy availability of qualified programmers at low costs. Offshore product development benefits businesses in earning a big margin in profits on a low investment. There are well-organized operations in every organization due to advanced software products developed by a reputed software development company in India.

Benefits of offshore product development require to be understand precisely for better recognition in diverse IT sectors. Moreover, businesses can also save on a considerable amount of resources that they require to hire for in-house development.

Once the contract of software development project is finalized after precise evaluation of project requirements, various techniques can be implemented in different domains of software development processes. Businesses can also cut down on infrastructural expenditures with efficient execution of offshore software development.

The top most benefits businesses can achieve by availing the services by Indian software development companies are overwhelming. As the technology is growing everyday, the demand for IT services & software development is certainly prolific. Moreover, today offshore software development companies are easily accessible and offer world class IT services at very affordable cost.

No doubt, outsourcing software development brings many advantages to businesses. However, choosing a right outsourcing partner is critical. It is important to verify the credentials of your IT partner company before making any contract with them. What kind of software or business solutions they have developed earlier and what their clients say about their work.

3 Evolving Software Development Trends

Open Source

Most of the devices people use today rely on open source software. You might not agreed to consider open source as a new trend, yet the truth is that open source is constantly growing as technology progresses.

Some of the most commonly used open source tools include revision control systems, bug and task trackers, communication channels like IM and package management systems. 

Outsourcing

As most of the software development companies in India make use of tools like Apache Subversion and Git, an administrator just need to allow access other persons and they become enable to contribute.

Same way, the easy access to online classes and educational resources available online have made it possible for people with internet access to learn online any of the programming language or development platform, making it simpler for businesses to find programmers to outsource the work to developers anywhere in the world.

Big Data, Even for the Small Stuff

Big Data has been a buzz around in some recent years. Big data can empower businesses with seamless opportunities and early adopters of Big data have already proven it. Hadoop has a lot to do when it comes to Big data. Though current use of Big data is mainly as a powerful analytics tool to understand the hidden patterns for effective business strategies.

Many large organizations are constantly seeking for more & more data about their consumers & target audiences so that better strategize their processes & operation to bring out magical results.

Benefits of Industry Specific Software Development Services

Managing each & everything in business by yourself is not possible, specially if your have medium sized or enterprise level organization. This is where the need of a software business solution comes in. As every business is unique, all businesses have different needs. Customized software development services can help you in getting a solution that fits your unique business requirements.

Need of Industry specific software?

There are various reasons to go for Industry specific software development. The top reason behind saying so is to save the time. Software are utilized in any industry for time management. Time is business and that is thus money. The business specific software development services ensure that you save enough of time and make more than anticipated benefit. It additionally lessens the exertion in the business. The specific solution likewise assists you to get with the competition with the others. You need to make your industry a flexible and lively one with the goal that you can get fancied yield. It can be utilized by any organization of any size. Indeed, even the small organizations can work more quick witted instead of work a considerable measure to meet the objectives.

How to Avail Industry Specific Software Development Services?

Finding a good company that has developing websites from your vertical is not an easy job. However you can pick some of the top reputed software development company that has experienced of developing solutions for your specific domain. You can easily find an industry specific software development company in India at affordable rates.

Significance of Simultaneous Testing and Coding in software development

Development-driven testing (DDT) as the software developers call it, has become an obsolete approach in this agile world. DDT implies that you code first and then test it. However, many companies nowadays are shifting this trend of performing these tasks simultaneously – Test Driven Development (TDD) due to its considerable advantages.

TDD is a software development process based on a very short development lifecycle. Implementation of this approach urges the testers & developers to go more deeper into requirements and how the framework should work overall. SynapseIndia, a software development company in India utilizes this approach at its best to deliver remarkable satisfaction to all its clients.

The advantages of simultaneous Testing and Coding in software development are:

More extensive and comprehensive test coverage

As the development in TDD approach is done parallel to all the steps, there is more certainty that each element of the code is tested and modified as per the requirements. There is only a need to run the already written codes without any changes in the database management or the development process to include a new requirement.

Minimum of bugs: Quantity of bugs is reduced to least as they are rectified as soon as detected at each phase simultaneously. Hence the quality is improved many folds.

Reduced time and costs: Lesser the issues faced, lesser the time & cost required to fix them. Also, the development feedback time is minimized.

Increased confidence: Since software engineers are pretty confident of the quality of the product/ software, they are more certain to include new features and give better output.

Better API interface: Software developers can have a better look at the API from the point of view of the client as the cases go first in the TDD approach.

Choosing Magento as Web Development Platform for Customized Online Store

Really, there is no different option for the online stores based on Magento platform. We should make sense of a greater amount of the profiting components of this web development solution. Here are some of the truly impeccable benefits of choosing Magento as Web Development platform: 

Bespoke Shopping Store: This multi-faceted development platform soaks up different devices to develop the perfectly customized web shopping stores with modified shopping karts.

Responsive Webpages: The Magento based sites are exceedingly receptive to the numerous gadgets, for example, cell phones, tablets, and so forth. These online stores are good to distinctive gadgets, along these lines attracting more clients to the e-store.

SEO Optimized Websites: The higher traffic is attracted by these sites as Magento helps the ranking on different search engines because of its SEO friendly nature.

Multiple Storefronts: This administration permits the developers to include numerous stores, items, and index to the online store sponsored by single administrator console, which gives a uniform shopping platform to the clients.

Integrated Payment Options: Inclusion of third party payment gateways makes Magento more powerful platfor for eCommerce website development, for example, PayPal, E-straight, Quickbooks, and so on into the shopping store.

Savvy: Since Magento is based on an open-source, the expense of adding to the tweaked online stores utilizing this eCommerce solution is quite minimal.

Considering the aforementioned components of this powerful Magento eCommerce solution, it is obviously comprehended that there is no substitute for compelling online store development other than Magento.

With the continuous growth of eCommerce in the digital age, entrepreneurs are widely searching for a solid eCommerce solution and Magento features are ideal for their needs. Moreover, they can hire a magento web development company for customization or adding amazing features.

Need Global Business - Go for Best Web Development Services

'Having a business website for global reach' and 'Web designing era on a standstill' are two ironical topics that great minds have been debating on since long. Everyone whether supporting one of these thoughts or both, stand true at their points as it is only the technologies, generic solutions and processes that becomes obsolete, not the main idea.

The world is full of real life experiences & stories concluding how a small home based business achieved a significant milestone only with the power of an online website. Large niche business opportunities exist globally that are still waiting for our wits to grow sharper. This in-turn gives us the reason to celebrate and think out of the box. This would nonetheless encapsulate the patience,  imagination power and a fine blend of technical ability of the digital marketing company and only the one with best team can make a difference!

As the customer touch points advances along with technology, so must a business. The way we design, technology used or the amount of creativity we put into designing & developing a website, should be updated from time to time. Internet users or our potential customers in other words, are eager for a good visual & fascinating designs. They are waiting for a particular and strikingly delightful client  interaction. This precisely ought to be the strategy - to make sites that emerge & distinguish for a pleasant experience. For this, it is recommended to hire the best web development services, CMMI level certified company with software/ web development being their expertise.

SynapseIndia - Leading offshore software/ web development company in India is here to make your dreams come true.

Improve Conversion Rate Through Landing Page Design

Well designed landing pages can do magic for your business. It includes strategic placement of “call-to-action” button, ad copy, catchy headline & content that encourage people to take desired actions and lot more. Here are some tips to design a landing page that can help you with improved conversions:

1. CLEAR AND CONCISE HEADLINES

The very first thing a visitor reads on landing page is Headline. Headline must be compelling, clear & concise.

2. TAKING ADVANTAGE OF TRUST INDICATORS

For building trust & customer confidence in your website, include user reviews, clients testimonials, press mentions, trust and security certification and other credible signatures. People are more likely to covert when trust factor is high.

3. USE A STRONG CALL-TO-ACTION

Call-to-action button should be very clear & prominent. You must know where you want to take a visitor through call-to-action button.

4. KEEP IT ABOVE THE FOLD

The screen visible to a visitor without having to scroll is the space you should utilize to display most important content. Make sure that call-to-action button is placed above the fold.

5. USE RELEVANT IMAGES AND VIDEOS

Your images & videos on landing pages should relate to the ad copy. Use high quality images that user can relate with quickly. Visual content plays an important role in conversion so make sure that you do it right.

6. GO EASY ON THE LINKS

Links that take you landing page visitors to a bunch of other external sites or pages will distract them and negatively impact the conversion. Moreover, avoid using many links on your links, keep only those that are important.

If you have hired a web development company for landing page design, ask them to consider above mentioned points. You will surely see some great results by implementing these. 

Software Development Consulting – What Are the Key Benefits?

The whole world has ended up being the techno savvy, and taking a gander at current picture the utilization and significance of information technology has developed at wonder rate. Today IT is influencing the inward and also external business process in each industry. One can't deny from the way that India has turned into a standout amongst the most loved destinations for Offshore Software Development. At present, India is blasting as the main Software Outsourcing destination. Undoubtedly the growth of Offshore Software Outsourcing and significance of software development in India is expanding with the interest.

It is perfect time for every one of us to comprehend the significance of IT consulting, as it assumes a crucial part in the last arrival of right and coveted business software solutions. Nowadays' clients are not only fulfilled by offices like straightforward server space, site development or programming development. The needs and desires from programming or web development firm have changed. Components like offshore consulting have end up being prime basics in the changing part of a IT and application development industry. Actually, consulting is the essential key that can bring about having very much outlined programming that thus can perform adequately.

Today software development consultancy is considered as a standout amongst the most specific services offered by IT companies. Planned so as to give you the most astounding advantages, with particular IT consultancy you can secure right solution in progressing IT method and structural development.

Having specific software development consultancy can be beneficial step for your business and plan of action. Today if we take a gander at enclosure of our day by day life, technology has influenced our business and hence the need of result-oriented consultancy has expanded. Additionally with a specific end goal to get most extreme benefit, organizations have understood the interest of software development consultancy services. India has demonstrated its skills in field of information technology, and offering top notch consultancy services on IT area.

Go An Extra Mile by Choosing Right Web Development Company

Contracting a Web development company is a critical decision for any business. Though you can easily find a web development company in India, yet choosing the right web development company can be tricky. How will you ensure that you're picking the best company for your website development project?

Below mentioned are some factors you should consider in order to pick a right web development company:

1. Track Record – Make sure you contract a company that has proven track record. Checkout their previous work and number of projects they have delivered to their clients.

2. Methodology– Hire a company that has a solid process or methodology in place for web development. Do they follow proper standards for coding? How will they update you about the progress? Ensure these points before you make any final contract.

3. Usability – Design plays a critical role in the development of your website. This way it becomes important to ensure that developers who will work on your project have strong knowledge & expertise in developing a user-friendly & easy to navigate interface.

4. SEO –  Another important factor to any website success is ensuring the company you are going to hire knows about SEO and implements proper SEO guidelines during website development. These may include user-friendly URLs, Quick loading of webpage and more.

5. Support – Contract a company that can support you in further maintenance of website once the project will go live.

6. Additional services – Getting a website developed is not the only thing you need to do a serious business. You'll need quality content & SEO services that will make your website rank higher in search engines. Hiring a company that provide comprehensive services including Content writing, SEO & SMO will make your job easier.

Tips for Creating a Mobile App Strategy that Works

We all know that in coming time it will be mobile everywhere. In recent years, the number of users using web through mobile have increased drastically in comparison to desktop. From shopping to gaming, users are using mobiles for various purposes.

Moving towards a strategy:

In this cut throat competitive age when thousands of mobile apps are been launched everyday, your mobile app development strategy requires to be designed considering the factors - flexible, convenient and relevancy.

Work on your app’s user experience:

Key to the success for a mobile application is a great user interface. This is the primary thing to make sure that user interface is user friendly & flawless.

Besides being user friendly, your mobile app should be visually appealing.

Robust Programming:

What runs behind the scene in your app is equally important as front end user interface. It would require accurate & reliable programming interface. To build a successful mobile application, backend platforms must comprise of standard functionality for example - user authentication, push notification, social media integration and lot more.

Maximizing yield through monetization:

It's always recommended to define a clear monetization strategy before jumping into mobile application development. Create a mobile app strategy that targets for an environment that could attract and push your users to the next level. There is nothing wrong to start with freemium business model initially, but this has to go somewhere too.

Develop a strong mobile strategy framework by incorporating a reliable IT strategy. Ask your mobile application development company to focus on larger and more strategic apps. Additionally, consider switching to a cloud-based development. That will help you in greater collaboration and freedom in process of development.

Exploring Positive Possibilities of Mobile App Development with Android 5.0 Lollipop

Android 5.0 Lollipop has impressed everyone – thanks to its appealing design, bold colors, large fonts, brilliant animations, security, battery life, notifications, etc., that add up to the huge list of positives of Lollipop. Significant improvements in Android's core features such as battery life, security, notifications, and sharing are noteworthy too. A killer feature is the Priority mode, that's a smarter version of the hassle-free “Do Not Disturb” thing.

Android Lollipop gives you preciser control over the mobile's lock screen. It makes it fairly simple to take a glance at all your new messages as well as e-mails from the lock screen. Moreover, with its 5000+ new APIs, this Android mobile OS brings with it several promising possibilities for mobile app developers. Let's take a look at the brighter possibilities that hold in store for developers.

Much Brighter Prospects for Mobile App Development...

No doubt, Google's Android Lollipop brings in a bundle of new, unique features for users that will make user experience highly enjoyable. However, considering the developers perspective, is there amy possibility of better opportunities for Android app development services providers as well ? Experts in the mobile industry have predicted that Android Lollipop will make mobile app development highly enriching for developers. Also, there will be less of errors while creating applications for this Android platform.


With Android Lollipop, developers get access to multiple features besides 5000 new APIs. Mobile app developers can easily plug into these features, as a component of Android API level 21. Google's Android 5.0 Lollipop brings the mobile platform near to API level 22 as well. The new APIs available to developers would allow working with dual SIM mobile devices more easily. All of these new APIs would make it easier for carriers to take hold of provisioning & cellular services by making use of Google Play apps. Android app developers working in mobile application development company in India or abroad can thus stay assured of experiencing a more delighting time with Android Lollipop.

How to Ensure Better PHP Application Performance - 3 Ways

Deriving the maximum out of the created PHP application is something all developers will try to achieve. There are a number of ways using which you can ensure high performance of your PHP application prior to diving into code refactoring. Even if you require profiling your PHP code, you can condor following points to get maximum performance.

Cache In On OPCache : PHP is interpreted into opcodes (executable codes) that allow rapid development & testing without causing any pause. DO remember that recompiling the identical code every time it runs on your site will prove to be highly slow & inefficient. Opcode cache has been an effective solution to counter this slowdown though. These caches save the compiled code output into memory by forming hooks into the compilation system. Out of all these caches, APC or Alternative PHP Cache is the most famous one.

Looking Beyond your Application - Finding out the exact reason causing your PHP application to slow down is not a highly complex task. Initially, you may think your PHP to be the reason for it; however the reason could be something else especially when you have implemented the opcode cache. While accessing external resources. many of your app hurdles come into existence; database delays being one of the major suspects in this regard.

Typically, database relays account for almost 90% of a PHP application’s execution time. Hence, for all   database access instances, you need to review your codebase. Firstly, turn slow SQL logs on and then proceed further to query the queries to find out if these are efficient enough. Find answers to questions like - are too many queries being made, are there queries without a suitable index ? Just by giving some time to fixing queries, you can reduce your database access time besides increasing the application performance.

Keep Note of All APIs : There are a number of external resources that developers in every PHP web development company in India & abroad make use of for creating web applications, external API being one of them. Its quite tedious to grab control over the performance of remote APIs being used. However, its always possible to mitigate the API performance effect in the code by caching API output. Protecting your user from a misbehaving API should be your goal ideally. Also ensure that for any API requests, reasonable timeouts are arranged suitably in place.

Defining the Mobile App Strategy is Quite Crucial

No doubt, the future of commerce to a large extent nowadays depends on proper brand marketing and mobile. A large number of customers make purchase using their mobile phones and this is something that businesses need to consider if they desire to make the most out of the mobile wave. Simply diving into mobile app development is not a wise decision if you are not clear about what mobile app strategy to follow. 

At the initial level, there are some points of analysis that need to be covered including the actual requirement of a mobile app for your company. The manner in which your clients make use of your offered products/services carries the answer to this question. Its here where your app strategy should start.

Your app strategy should revolve around the concept of developing an app that keeps your core goals at the central focus of your strategy. Precisely, we are talking about an app development strategy that results in an app that is not just relevant as per your customer’s needs but also highly flexible and convenient. Let’s take a deep look into the 2 vital components of your mobile app strategy.

1. Laying More Emphasis on Experience - The prime component of your strategy should be mapping out the user experience and creating an interface that offers customers all what they want. Here, we mean an app that can be the customers anywhere and serves their purpose to the fullest.  Almost every mobile app development company in India & abroad focuses on designing pretty interfaces that are soothing to the user’s eyes and this is something quite important too. This component also calls for addressing the issues that may emerge due to the size, shape and functionality of numerous devices used by your customers. Hence, its recommended to keep the platform as neutral.

2. Developing Suitable Monetizing Mechanisms - Essentially, your mobile app strategy should generate an environment that allows users engage with your business easily besides encouraging them to make a purchasing decision. Distribution and monetization should be one of the focuses of your app; after all, its quite easy to market the free apps in market compared to the paid ones. It means that having started the app use by paying nothing, when users reach the level of expecting more from the app, they are ready to pay a price for the advanced features as applicable.

What are Flexible Advantages of PHP Framework?

Any framework is a decent solution to code quicker and simpler! PHP is one of them! It linked the paths and improves the coding! Any framework is expected to facilitate the overhead associated with common exercises performed in web development! PHP framework has been the most vigorous platform for some years. In this way, people get equipped with an information pack of PHP framework. PHP application development India helps  you to create a small, medium and large sized application in a little time span. Using a PHP framework you can finish things before you reach that looming deadline.

There have been various benefits experienced while working with a PHP framework. Utilizing a flexible framework can inspire developers to work productively. Let's see some flexible advantages of PHP framework:

1. PHP Framework involves better inbuilt capacities: With a phenomenal arrangement of inbuilt capacities, you can condense difficult assignments and get quick outputs from PHP coding. You are benefitted with different functions; utilizing them you can rearrange the code in PHP.

2.    Database is a fundamental point: What makes a difference here is the "databases" your project  has! Since, it is the center point where all project information is saved and called for, at whatever point there is a requirement. PHP utilizes MySQL for the database needs!

3. Utilization wire-frame before coding: It is dependably a decent practice to utilize wire framing  before you begin coding. This will give you the ideal support for the web development venture. Ensure each wire-frame club all the components and are put right. Make a legitimate stream before you give it a run with "Coding"!

What are the Major Challenges while outsourcing software development project?

Outsourcing a software development project is not a easy call. Sometimes, it is very crucial  decision in various circumstances. In any condition, if the project bogged down  it can reduce financial benefits or delayed deployment of the finalized product. Before outsourcing the software development project some points need to be considered carefully. So, if you are looking to outsource a software development project, there are certain things you need to consider:

1. Make Technical specifications clearly: Detailed specification and requirements of the project are helpful for the development team. Details about the basic functions and performance of the required software should be clear.

2. Any queries raised by the software development team resolved quickly: Software development team normally faced hurdles when they need necessary feedback from the clients. Whether it is a practice for clarification or the approval regarding project deliverable. 

3. Don't Micromanage the Project: Little miscommunication can ruin your project, but too much communication can delay your project and you are unable to close the project as per the specified time limit and expand your budget also. So, you must select the organisation who handled your project professionally like Software Development Company India. 

4. Do not try to changes your requirement: Sometimes, changes to the running project is not a cup of tea, especially if the product is very complex and innovative. Mid-time changes in project specifications will almost die the progress of your project and delay deployment besides potentially increase your budget. 

Points you Must Know for Successful Facebook Application Development

Over the years, Facebook has seen a real boom - be it in terms of its increasing user base or in respect to the soaring demand for Facebook applications. Nowadays, you can find a number of Facebook apps with really cool functionality built by some of the most experienced developers. Its well-known that creating Facebook apps from scratch requires a great deal of innovation and domain expertise. But for building the app, you need to know some crucial points that would help you make your application better.

Remember that Poorly Formatted HTML/FBML Causes Errors - Avoiding errors at each & every stage of the app development process is essentially needed to ensure that your app is totally in sync with your precise requirements. If wrongly formatted, HTML/FBML may lead to a lot of errors as points that normal browsers would never complain about would cause Facebook parser to effectively error out and these errors will be clearly displayed.

Fix the Issues with HTML/FBML Rendering - If you are encountering one or the other issues with laying something just right, you can make plans for fixing these issues. You can make use of  a tool such as Firebug/Web Developer to have a better means for examining the source. Both Firebug and Web Developer are Firefox extensions that will help you examine the source better. Using these, you can get valuable info on the way Facebook styles your elements. Further, you can also get a better understanding of the Facebook classes you can employ in your personal styling.

Seek Assistance As Needed - Its better to look for assistance rather than getting stuck with a problem or two while you go for Facebook app development. If you just go past the documentation page, you will get to access loads of useful information that can be employed with great success in the process of creating Facebook applications. You can not only check out the step-by-step tutorials but can also attain better descriptions on the FBML tags. Its indeed wholesome information for people who are just entering the app development process as well as for those who look for imparting advanced functionality in their apps. Such information is something that even the developers in a reputed Facebook application development company will consider to leverage to the max.

Optimizing Google Enhanced e-Commerce Effectively for Magento

Google keeps making upgrades from time to time, be it in regard to its search engine algorithm or  Classic Analytics tracking code. Recently, Google upgraded its Classic Analytics tracking code to much-improved Universal Analytics feature set, that effectively improves the manner in which data collection & organizing takes place. With this new change, it would be easier to fetch more in-depth, reliable, flexible, and thorough understanding of the manner in which users interact with the content you serve across several devices.

Enhanced eCommerce allows you to easily perform analysis of users shopping & purchase behavior, product attribution, your marketing efforts success, besides your products’ economic performance. Using it, you can see exactly how users are interacting with your offerings via product impressions, viewing product details, product clicks, adding products to shopping cart, checkout process initiation, transactions, and refunds. In this way, you get a lot of valuable information at your fingertips as you get a clear insight into the path to purchase as followed by the customer.

You can employ the tools Enhanced eCommerce and Universal Analytics while building your Magento store. A Magento website development company can be a great help in this regard as they have developers to take care of all such implementations. For doing the same, you need to install “Google Enhanced eCommerce for Magento” module as it serves as the extension for adding these tools to a Magento-powered store.

No doubt, this official module makes it easier for you to set up a Magento site while leveraging on Google’s offerings. However, there is a loop-hole that makes the official extension not that perfect. It was found that the reported impression data didn’t comply with the expected standards. A good news though is that the same can be fixed with a few lines of revised code. So, you need not worry about being deprived of the opportunity to leverage the official module positively for the benefit of your Magento store.

All that is needed is to consult a professional Magento website development company that can perform the necessary fixes for you. Once done, you are free to enjoy better profitability with your Magento store.

Why to Use Trust Seal On eCommerce Website ?

Earning the trust of your customers is by large the most essential requirement to operate an online business. Its due to the reason that customers prefer to make purchase from an online store that offers them the much-needed trust. So, if you desire to have more customers visiting your store and making purchases, simply offer them the conditions that they can rely upon. One of the most effective ways to doing that is providing a trust seal.

So, What Trust Seals are All About ?

A trust seal is basically a form of seal, badge, logo or icon that is displayed in a definite form on an e-commerce website. Its a trust seal that actually ensures the buyer that a specific website is legitimate. A third-party trust seal company collects the data to confirm the authenticity of that specific business. Secure sockets layer, better known as SSL, are the guiding force behind these trust seals.

A trust seal in your online store signifies that your website is verified and customers can safely use their card information to make a transaction. Basically, SSLs are of two types - standard and extended validation. The latter one requires more administrative effort for checking domain-related info; and hence is more expensive.

Significance of Trust Seals for your Business…

For sure, trust seals make a sound impact on the credibility of your store that brings out their importance in full light. As per surveys, a large number of online shoppers look for a trust seal on the e-commerce store before deciding on making a transaction. In fact, around 79% shoppers expect to see a trust seal on the home page of any e-commerce website.

The number of cancelled transactions for e-commerce stores is increasing day by day; lack of trust being one of the most crucial reasons for the same. Trust logos definitely increase a website’s trustworthiness. Bigger e-commerce players in the market may not consider them quite important as their brands are already among the reputed ones; however, small e-commerce businesses definitely need to think again.

Hence, you should not just hire e-commerce developer for creating your perfect online store but should also focus on getting a trust seal for it once developed. Besides trust seals, also focus on keeping your site design clean and provide as much customers reviews as possible.

Salient Aspects Related to Software Development Cost

Delivering the undertaken project within the predefined budget is one of the biggest challenges for software development firms across the globe. Proper estimation right in the very beginning can lower the risks that might otherwise be associated with a cost-overrun. Its also one of the prime reasons for failure of most outsourced software development projects.

Software Development Costs - Capitalizable & Non-Capitalizable 

During a typical software development life cycle, the costs involved increase with passage of time; same is evident from following figure.

Let's also know the various costs involved in software development; briefly classified into capitalizable & Non-capitalizable heads. Under capitalizable costs, direct material costs, payroll related costs, Interest costs , data conversion costs, and system hardware costs are essentially included. Non-Capitalizable costs include costs for research & development, conceptual formulation of alternatives & their evaluation, implementation costs, general and administrative costs besides the maintenance costs.

Software Quality & Cost - A Deep Correlation Between the Two…

Very few companies engaged in this domain know that there is a marked correlation between quality & cost. After all, at times the logical phrase “You get what you have paid for” should be true as it means paying for the quality that you were expecting. However, in reality, things are more complicated that that.

Cost of software development is affected to a great extent by brand, culture and competition. But its never true that a high cost project will have a lower probability of failing as there are other factors that govern a project’s success or failure. Under-specified product specifications, bad communication skills besides some other factors are some of these.

Most software development companies try to keep these elements within their control. However, still there are some mistakes made at different levels that cause project failure;  inability to understand client requirements being one of the most crucial reasons.

What Mistakes to Avoid in Mobile Application Development

The future of the mobile app industry is bright; and so is that of the professionals dedicating their services in this domain. Several mobile application development companies in India and abroad handle simple-to-complex projects on a daily basis. The success/failure of these projects to a large extent depends on how easily the developers get the understanding of the client’s requirements and avoid the mistakes that can normally ruin the project. Here, we bring for you few of such mistakes that must be avoided at any cost.

Not Making Platform Considerations Correctly - Choice of mobile app development platforms is fairly large with iOS, Windows, Android and more. Its never a wise option to base your decision of choosing the platform on basis of stereotypes. A number of developers stick to the iOS platform just because they think monetization on Appstore is far easier. However, the same is not true always and a number of other factors must also be taken into consideration while deciding the platform.

Considering Mobile Experience to be Downsized Web Experience - A website and mobile app are two different things; both should never be misunderstood to be same in size, functionality etc. However, the risk in mobile app development are far too large - consider for example your iOS app’s design being rejected by Apple. Still, the fact that mobile apps are more valuable can not be denied. A number of pros related with mobile apps like intuitive interface, infinite customizability etc, make them all the more in-demand. Its noteworthy to mention here that the wave of responsive is rising fast and same may require more justification on the requirement of a new app.

Not Planning Adequately for App’s Sale - There are thousands of apps already existing in the app market; which means that your newly launched app will get to face tough competition and so you should not forget to make suitable plan for increasing its visibility. Its also fair enough to study the market trends with help of tools like Google Trends and Xyologic for better planning of your marketing efforts. Identify the target markets and aim for broader markets accordingly as required.

 

How Facebook App Developers Using Deep Linking for Mobile Apps Install Ads

Deep linking capabilities of Facebook have now extended from engagement ads to mobile app install ads. Due to this feature, it will be possible for developers to direct users to an information of their choice whenever the app is opened first time. So, in a way, it will open new avenues for professionals engaged in Facebook application development. When a user taps on Facebook’s mobile app install ad, then the developer has the leverage to send the user to a particular place in the app like a product page rather than  directing conventionally to the homepage.

In this way, it would be more effective for the developer to attain the set goals, besides providing better experiences to users by directing them to the content that they came looking for. Let’s understand now how it works.

Consider for example some travel app running the mobile app install ad that features a vacation to Los Angeles. So, in this case, users who install this app and open it for the first time will be directed straight away to the Los Angeles offer. It will thus ensure that the user is directed precisely to the information that attracted him in the first place. More easy-going customer experience is thus ensured by ruling out those extra steps that require the user to click the ad first and then look for the travel offer.

Now lets’s see how its possible to make use of this feature. One of the ways of using it is via App Links - Facebook’s open, cross platform standard that facilitates deep linking on mobile. App links for several unique URLs on mobile have already been enabled by different developers. Developers using the Facebook SDK can go for deep linking with their mobile app install ads if they have enabled App Links. Developers now get a new blank field in ad creation tool that they can use to define the location where they would want their ads to link.