Deep linking capabilities of Facebook have now extended from engagement ads to mobile app install ads. Due to this feature, it will be possible for developers to direct users to an information of their choice whenever the app is opened first time. So, in a way, it will open new avenues for professionals engaged in Facebook application development. When a user taps on Facebook’s mobile app install ad, then the developer has the leverage to send the user to a particular place in the app like a product page rather than directing conventionally to the homepage.
In this way, it would be more effective for the developer to attain the set goals, besides providing better experiences to users by directing them to the content that they came looking for. Let’s understand now how it works.
Consider for example some travel app running the mobile app install ad that features a vacation to Los Angeles. So, in this case, users who install this app and open it for the first time will be directed straight away to the Los Angeles offer. It will thus ensure that the user is directed precisely to the information that attracted him in the first place. More easy-going customer experience is thus ensured by ruling out those extra steps that require the user to click the ad first and then look for the travel offer.
Now lets’s see how its possible to make use of this feature. One of the ways of using it is via App Links - Facebook’s open, cross platform standard that facilitates deep linking on mobile. App links for several unique URLs on mobile have already been enabled by different developers. Developers using the Facebook SDK can go for deep linking with their mobile app install ads if they have enabled App Links. Developers now get a new blank field in ad creation tool that they can use to define the location where they would want their ads to link.
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