Google keeps making upgrades from time to time, be it in regard to its search engine algorithm or Classic Analytics tracking code. Recently, Google upgraded its Classic Analytics tracking code to much-improved Universal Analytics feature set, that effectively improves the manner in which data collection & organizing takes place. With this new change, it would be easier to fetch more in-depth, reliable, flexible, and thorough understanding of the manner in which users interact with the content you serve across several devices.
Enhanced eCommerce allows you to easily perform analysis of users shopping & purchase behavior, product attribution, your marketing efforts success, besides your products’ economic performance. Using it, you can see exactly how users are interacting with your offerings via product impressions, viewing product details, product clicks, adding products to shopping cart, checkout process initiation, transactions, and refunds. In this way, you get a lot of valuable information at your fingertips as you get a clear insight into the path to purchase as followed by the customer.
Enhanced eCommerce allows you to easily perform analysis of users shopping & purchase behavior, product attribution, your marketing efforts success, besides your products’ economic performance. Using it, you can see exactly how users are interacting with your offerings via product impressions, viewing product details, product clicks, adding products to shopping cart, checkout process initiation, transactions, and refunds. In this way, you get a lot of valuable information at your fingertips as you get a clear insight into the path to purchase as followed by the customer.
You can employ the tools Enhanced eCommerce and Universal Analytics while building your Magento store. A Magento website development company can be a great help in this regard as they have developers to take care of all such implementations. For doing the same, you need to install “Google Enhanced eCommerce for Magento” module as it serves as the extension for adding these tools to a Magento-powered store.
No doubt, this official module makes it easier for you to set up a Magento site while leveraging on Google’s offerings. However, there is a loop-hole that makes the official extension not that perfect. It was found that the reported impression data didn’t comply with the expected standards. A good news though is that the same can be fixed with a few lines of revised code. So, you need not worry about being deprived of the opportunity to leverage the official module positively for the benefit of your Magento store.
All that is needed is to consult a professional Magento website development company that can perform the necessary fixes for you. Once done, you are free to enjoy better profitability with your Magento store.
No doubt, this official module makes it easier for you to set up a Magento site while leveraging on Google’s offerings. However, there is a loop-hole that makes the official extension not that perfect. It was found that the reported impression data didn’t comply with the expected standards. A good news though is that the same can be fixed with a few lines of revised code. So, you need not worry about being deprived of the opportunity to leverage the official module positively for the benefit of your Magento store.
All that is needed is to consult a professional Magento website development company that can perform the necessary fixes for you. Once done, you are free to enjoy better profitability with your Magento store.
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