Why to Use Trust Seal On eCommerce Website ?

Earning the trust of your customers is by large the most essential requirement to operate an online business. Its due to the reason that customers prefer to make purchase from an online store that offers them the much-needed trust. So, if you desire to have more customers visiting your store and making purchases, simply offer them the conditions that they can rely upon. One of the most effective ways to doing that is providing a trust seal.

So, What Trust Seals are All About ?

A trust seal is basically a form of seal, badge, logo or icon that is displayed in a definite form on an e-commerce website. Its a trust seal that actually ensures the buyer that a specific website is legitimate. A third-party trust seal company collects the data to confirm the authenticity of that specific business. Secure sockets layer, better known as SSL, are the guiding force behind these trust seals.

A trust seal in your online store signifies that your website is verified and customers can safely use their card information to make a transaction. Basically, SSLs are of two types - standard and extended validation. The latter one requires more administrative effort for checking domain-related info; and hence is more expensive.

Significance of Trust Seals for your Business…

For sure, trust seals make a sound impact on the credibility of your store that brings out their importance in full light. As per surveys, a large number of online shoppers look for a trust seal on the e-commerce store before deciding on making a transaction. In fact, around 79% shoppers expect to see a trust seal on the home page of any e-commerce website.

The number of cancelled transactions for e-commerce stores is increasing day by day; lack of trust being one of the most crucial reasons for the same. Trust logos definitely increase a website’s trustworthiness. Bigger e-commerce players in the market may not consider them quite important as their brands are already among the reputed ones; however, small e-commerce businesses definitely need to think again.

Hence, you should not just hire e-commerce developer for creating your perfect online store but should also focus on getting a trust seal for it once developed. Besides trust seals, also focus on keeping your site design clean and provide as much customers reviews as possible.