eCommerce Store or online stores are very much in trend. Somehow, running a successful store is a time-consuming process for the business persons, as they have to continuously work on it. Due to this, mostly they miss out the constant new changes and updates of the eCommerce industry. To secure your eCommerce business from these changes, it is essential that you stay updated about the latest happenings of the industry. Even, if you don't have much time to spend on analyzing a wide array of news articles and digital marketing blogs, try to read some of them.
Considering the entrepreneurs problem, the eCommerce roundup series was created. It contains all the important updates of eCommerce industry and helps entrepreneurs to stay updated on what’s actually new in the industry. Here are some of the latest industry updates that you must know about.
Google’s Mobile-Friendly Algorithm Boost Has Been Rolled Out
On May 12th, the second version of the mobile-friendly update has been rolled out by Google. Previously in March, Google has announced that they were planning on boosting the mobile-friendly algorithm this May, and actually they’ve kept their word.
This mobile-friendly algorithm is aimed to increase the effect of the mobile-friendly ranking signal. However, if your site has been already mobile-friendly, you need not to be worried about the impacted of this update.
In case, if you not sure that your website is mobile-friendly or not, then use Google’s mobile-friendly testing tool. As this tool is connected from Search Console’s mobile usability report, it will allow to open the site-wide mobile usability report in Search Console, and learn what factors are working for or against your site.
A Big Change Coming Soon to Google Maps: Advertising
Google "next generation" of local search ads is completely focused on getting more online traffic from Maps to local businesses. These local search ads will see within Google Maps on the both, app and website, as well as provide an ultimate opportunity for local business to reach consumers.
In the new local search ads, the brand logos will present directly on the surface of the map. Moreover, these ads will show up along with your driving route, and remain until you reach to the advertiser. If a user click on a brand logo, a business page will open at the bottom of the screen,which display various coupons or help the user to browse the store’s inventory.
Conclusion
eCommerce Industry Marketing Updates will help you to know about all the latest happening in the eCommerce marketing world. These new developments will help you to bring exciting changes to your eCommerce store. But, if you are confused, how to update your eCommerce website or how to apply these changes, then you can take eCommerce development services for this. There are many companies in the market, who are offering excellent and high-tech eCommerce development services to their clients and help them to get the best business website.
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