In the last few years, it has seen a tremendous growth of Mobile commerce, in the market. And expected this trend to be continued in the upcoming years. In fact, the PayPal research shows that the global mobile commerce has grown on a large scale which outpaced eCommerce growth by three to one. If we consider the current facts, the eCommerce market is expected to be increased by 10% every year, and from mobile commerce in the expected 30% of growth each year.
According to the facts, last year it saw a vast growth in the online purchasing, where the customers preferred usage of mobile devices more instead of desktop. The increase in mobile commerce has created high pressure on traditional selling methods and multi-channel retail businesses.
When it comes to the business, the Mobile commerce growth isn’t limited to B2C, it has covered B2B as well. According to the current facts, approx 16% of B2B sites are being visited by the mobile users. Even after considering the facts, the B2B companies have started focusing on mobile commerce, as they believe mobile is the future of online commerce. Moreover, the IT industry predicts an immense growth opportunity in the mobile commerce for the B2B marketers, who stay underdeveloped in the B2C counterparts, and haven't developed good revenue from mobile.
According to the facts of Paypal’s research, the biggest barrier to the vast growth of mobile commerce are small screen size and lack of functionality on mobile sites. May be they are mobile responsive, but somehow they are not fully optimized for mobile purchasing. Also, it is seen the a large number of B2B buyers prefer using mobile devices for their research, but switch towards desktop for making a purchase. On mobile devices, a mobile responsive site can be read easily, but can't make an actual purchase until the eCommerce functionality is optimized for mobile.
What will be the effect of these statistics on manufacturers and distributors selling B2B? According to the facts, it is clearly indicated that in the future, if B2B brands wants maximize profits, they need to have a solid mobile commerce growth strategy for this. Also, those B2B sellers, who is offering a mobile purchasing experience are needed to to enhance their mobile offerings, with more powerful functionality and better security.
Although, the B2B buyers are using mobile for buying searches, but it is expected that in the coming years there will be a tremendous growth in mobile commerce for B2B.
As the mobile commerce is ruling the market, every B2B and B2C are moving towards it. If you are looking for eCommerce development solutions for your business, then you can hire any of the significant company which offers excellent eCommerce development services to their clients. They will provide you the complete eCommerce solution, and generate more mobile commerce opportunities for you.
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