Wednesday, 25 May 2016

8 Essential Tips For Creating a Mobile App

Considering the current market scenario, the entrepreneurs are now focusing more on creating mobile-friendly versions of their websites, and its apps that easily visited by the targeted customers. But, an app does or doesn’t take off is totally depends upon its design, features and usability.

 
On the basis of discussion with successful young entrepreneurs, here are  some points that define some app design best practices that should not be ignored by the entrepreneurs and their development teams.

1. Testing is key

Although, the testing in mobile apps is a new field, but it is extremely powerful and impactful. The platforms like Artisan are the best example of these tests.

2. Go Deep With Your Users

The user motivations ares really important for any business success. So it is necessary that you understand the motivations of your users at a very deep level, and work accordingly to that. By following this concept, you can offer an ultimate user experience to your visitors.

3. Ease of Use Design

As a huge number of people are using smartphones, that doesn’t mean that can use it efficiently.  This is the reason, the mobile app should be designed so efficiently that mobile user can easily navigate it effectively.

4. Plan for the Offline Experience

Many of the renowned apps designs are lauded for their usability, even when the user is not actually online. The apps like Evernote, etc., are working seamlessly even when the user is not connected to WiFi or other signal.

5. Make It Stupid Simple

Once the design is ready, ask your new users to use it. After that pay attention and make extensive notes about that part or feature where they get stuck. This will help you to make your design intuitive and easy-to-use.

6. Tailor Your Design

Android phone ise different from iPhone. So make sure that your design principals match the operating system you are actually designing for.

7. Use Grids

A grid in the design is quite helpful, as it keeps everything constant when users move from page to another page throughout the app. It is a significant design concept that enables designers to create visual connections, maintain consistency, and keep the design unified across the app.

8. Cover as Many Platforms as Possible

As the users access apps through multiple devices and platforms, such as desktop, smartphone and tablet, the developers make sure that the app is available, functional and compatible across various platforms.

Conclusion:

While building an app, the developers should make sure that they design user-friendly, simple, attractive and compatible app, to provide a better experience to the users.  If you want to have an app for your business mobile presence, you can hire any mobile application development company, who have years of experience in apps development. Before hiring, just make sure that the mobile application development company has a team of experienced professionals, who have done a quite good work in the field.

Wednesday, 4 May 2016

Mobile Commerce Growth Has Ruled Over Desktop eCommerce

In the last few years, it has seen a tremendous growth of Mobile commerce, in the market. And expected this trend to be continued in the upcoming years. In fact, the PayPal research shows that the global mobile commerce has grown on a large scale which outpaced eCommerce growth by three to one. If we consider the current facts, the eCommerce market is expected to be increased by 10% every year, and from mobile commerce in the expected 30% of growth each year.
  
Why is Mobile Commerce Expanding So Rapidly? What is the reason behind this overwhelming mobile commerce growth? The reason is the immense growth in the number of smartphone owners, and the increase rate of making mobile purchases.
According to the facts, last year it saw a vast growth in the online purchasing, where the customers preferred usage of mobile devices more instead of desktop. The increase in mobile commerce has created high pressure on traditional selling methods and multi-channel retail businesses.

 

B2B Mobile Commerce Growth 

When it comes to the business, the Mobile commerce growth isn’t limited to B2C, it has covered B2B as well. According to the current facts, approx 16% of B2B sites are being visited by the mobile users. Even after considering the facts, the B2B companies have started focusing on mobile commerce, as they believe mobile is the future of online commerce. Moreover, the IT industry predicts an immense growth opportunity in the mobile commerce for the B2B marketers, who stay underdeveloped in the B2C counterparts, and haven't developed good revenue from mobile.

What Stands in the Way of Mobile Commerce Growth? 

According to the facts of Paypal’s research, the biggest barrier to the vast growth of mobile commerce are small screen size and lack of functionality on mobile sites. May be they are mobile responsive, but somehow they are not fully optimized for mobile purchasing. Also, it is seen the a large number of B2B buyers prefer using mobile devices for their research, but switch towards desktop for making a purchase. On mobile devices, a mobile responsive site can be read easily, but can't make an actual purchase until the eCommerce functionality is optimized for mobile.

What Does Mobile Commerce Growth Mean for B2B? 

What will be the effect of these statistics on manufacturers and distributors selling B2B? According to the facts, it is clearly indicated that in the future, if B2B brands wants maximize profits, they need to have a solid mobile commerce growth strategy for this. Also, those B2B sellers, who is offering a mobile purchasing experience are needed to to enhance their mobile offerings, with more powerful functionality and better security.

Although, the B2B buyers are using mobile for buying searches, but it is expected that in the coming years there will be a tremendous growth in mobile commerce for B2B.

Conclusion: 

As the mobile commerce is ruling the market, every B2B and B2C are moving towards it. If you are looking for eCommerce development solutions for your business, then you can hire any of the significant company which offers excellent eCommerce development services to their clients. They will provide you the complete eCommerce solution, and generate more mobile commerce opportunities for you.