Friday, 29 May 2015

Salient Aspects Related to Software Development Cost

Delivering the undertaken project within the predefined budget is one of the biggest challenges for software development firms across the globe. Proper estimation right in the very beginning can lower the risks that might otherwise be associated with a cost-overrun. Its also one of the prime reasons for failure of most outsourced software development projects.

Software Development Costs - Capitalizable & Non-Capitalizable 

During a typical software development life cycle, the costs involved increase with passage of time; same is evident from following figure.



Let's also know the various costs involved in software development; briefly classified into capitalizable & Non-capitalizable heads. Under capitalizable costs, direct material costs, payroll related costs, Interest costs , data conversion costs, and system hardware costs are essentially included. Non-Capitalizable costs include costs for research & development, conceptual formulation of alternatives & their evaluation, implementation costs, general and administrative costs besides the maintenance costs.

Software Quality & Cost - A Deep Correlation Between the Two…

Very few companies engaged in this domain know that there is a marked correlation between quality & cost. After all, at times the logical phrase “You get what you have paid for” should be true as it means paying for the quality that you were expecting. However, in reality, things are more complicated that that.

Cost of software development is affected to a great extent by brand, culture and competition. But its never true that a high cost project will have a lower probability of failing as there are other factors that govern a project’s success or failure. Under-specified product specifications, bad communication skills besides some other factors are some of these.

Most software development companies try to keep these elements within their control. However, still there are some mistakes made at different levels that cause project failure;  inability to understand client requirements being one of the most crucial reasons.

Tuesday, 26 May 2015

What Mistakes to Avoid in Mobile Application Development

The future of the mobile app industry is bright; and so is that of the professionals dedicating their services in this domain. Several mobile application development companies in India and abroad handle simple-to-complex projects on a daily basis. The success/failure of these projects to a large extent depends on how easily the developers get the understanding of the client’s requirements and avoid the mistakes that can normally ruin the project. Here, we bring for you few of such mistakes that must be avoided at any cost.

mobile application development companies India


Not Making Platform Considerations Correctly - Choice of mobile app development platforms is fairly large with iOS, Windows, Android and more. Its never a wise option to base your decision of choosing the platform on basis of stereotypes. A number of developers stick to the iOS platform just because they think monetization on Appstore is far easier. However, the same is not true always and a number of other factors must also be taken into consideration while deciding the platform.

Considering Mobile Experience to be Downsized Web Experience - A website and mobile app are two different things; both should never be misunderstood to be same in size, functionality etc. However, the risk in mobile app development are far too large - consider for example your iOS app’s design being rejected by Apple. Still, the fact that mobile apps are more valuable can not be denied. A number of pros related with mobile apps like intuitive interface, infinite customizability etc, make them all the more in-demand. Its noteworthy to mention here that the wave of responsive is rising fast and same may require more justification on the requirement of a new app.

Not Planning Adequately for App’s Sale - There are thousands of apps already existing in the app market; which means that your newly launched app will get to face tough competition and so you should not forget to make suitable plan for increasing its visibility. Its also fair enough to study the market trends with help of tools like Google Trends and Xyologic for better planning of your marketing efforts. Identify the target markets and aim for broader markets accordingly as required.

 

Saturday, 16 May 2015

How Facebook App Developers Using Deep Linking for Mobile Apps Install Ads

Deep linking capabilities of Facebook have now extended from engagement ads to mobile app install ads. Due to this feature, it will be possible for developers to direct users to an information of their choice whenever the app is opened first time. So, in a way, it will open new avenues for professionals engaged in Facebook application development. When a user taps on Facebook’s mobile app install ad, then the developer has the leverage to send the user to a particular place in the app like a product page rather than  directing conventionally to the homepage.


Facebook application development

In this way, it would be more effective for the developer to attain the set goals, besides providing better experiences to users by directing them to the content that they came looking for. Let’s understand now how it works.

Consider for example some travel app running the mobile app install ad that features a vacation to Los Angeles. So, in this case, users who install this app and open it for the first time will be directed straight away to the Los Angeles offer. It will thus ensure that the user is directed precisely to the information that attracted him in the first place. More easy-going customer experience is thus ensured by ruling out those extra steps that require the user to click the ad first and then look for the travel offer.

Now lets’s see how its possible to make use of this feature. One of the ways of using it is via App Links - Facebook’s open, cross platform standard that facilitates deep linking on mobile. App links for several unique URLs on mobile have already been enabled by different developers. Developers using the Facebook SDK can go for deep linking with their mobile app install ads if they have enabled App Links. Developers now get a new blank field in ad creation tool that they can use to define the location where they would want their ads to link.