Last year, the Google’s algorithm is named as "Mobilegeddon", because it favored those mobile sites who had responsive design, and rank higher, from those sites who do not switch to responsive design.
According to the Google Webster Blog update, the mobile search results that help in increasing the ranking signal, to help our users in finding more pages that are relevant to their search and mobile-friendly.
Moving a step further, on May 17, Google has introduced a new mobile-friendly test. While taking the test, plug in your website URL, and Google will confirm you whether your site is a mobile-friendly or not. If you haven't passed the test, it means it's time to switch to responsive design.
What is the difference between responsive and mobile-friendly?
Both the concepts look similar on the initial part, but it’s not a sensible idea to use them reciprocally, as they are different. Even they both consider similar, a responsive site is always mobile-friendly, but a mobile-friendly site is not always responsive. Moreover, a mobile-friendly will appear similarly across all devices, but without responsive design it can't be able to navigate.
A responsive website will provide a similar look to the different screens like desktops, tablets, smartphones, etc. With the change of mobile, the website look is also changed. Moreover, the mobile-friendly and responsive design sites, both work for mobile users, but responsive sites are considered much easier and visually pleasant to use.
Why Responsive Design Is Important For A Website
In the industry, a huge number of companies are offering web development service in India. As they provide the services, they really understand the value of a responsive website. Here are the reasons why a website development company believes in designing only responsive website.
- Through responsive design, it's easier to link and share the content with a single URL.
- Also, responsive design needs less technical time to manage same content pages.
- With responsive design, Google needs to crawl the site only once to recover the various versions of a page.
- With it, Google’s algorithm has a simple time assigning precise indexing properties to a page, instead of needing to signal the presence of separate pages for desktop and mobile.
Some Other Reasons Why Your Website Should Embrace Mobile Users:
- Approximately, there are more than 1 billion smartphone users, across the world. This means a huge audience uses mobile search or open websites on their smartphones.
- Approx 61 percent of smartphone users search the internet through their device.
- Moreover, a large number of targeted audiences will convert into customers, if a site is mobile-friendly.
