Well designed landing pages can do magic for your business. It includes strategic placement of “call-to-action” button, ad copy, catchy headline & content that encourage people to take desired actions and lot more. Here are some tips to design a landing page that can help you with improved conversions:

1. CLEAR AND CONCISE HEADLINES
The very first thing a visitor reads on landing page is Headline. Headline must be compelling, clear & concise.
2. TAKING ADVANTAGE OF TRUST INDICATORS
For building trust & customer confidence in your website, include user reviews, clients testimonials, press mentions, trust and security certification and other credible signatures. People are more likely to covert when trust factor is high.
3. USE A STRONG CALL-TO-ACTION
Call-to-action button should be very clear & prominent. You must know where you want to take a visitor through call-to-action button.
4. KEEP IT ABOVE THE FOLD
The screen visible to a visitor without having to scroll is the space you should utilize to display most important content. Make sure that call-to-action button is placed above the fold.
5. USE RELEVANT IMAGES AND VIDEOS
Your images & videos on landing pages should relate to the ad copy. Use high quality images that user can relate with quickly. Visual content plays an important role in conversion so make sure that you do it right.
6. GO EASY ON THE LINKS
Links that take you landing page visitors to a bunch of other external sites or pages will distract them and negatively impact the conversion. Moreover, avoid using many links on your links, keep only those that are important.
If you have hired a web development company for landing page design, ask them to consider above mentioned points. You will surely see some great results by implementing these.