Monday, 31 August 2015

Improve Conversion Rate Through Landing Page Design

Well designed landing pages can do magic for your business. It includes strategic placement of “call-to-action” button, ad copy, catchy headline & content that encourage people to take desired actions and lot more. Here are some tips to design a landing page that can help you with improved conversions:





1. CLEAR AND CONCISE HEADLINES

The very first thing a visitor reads on landing page is Headline. Headline must be compelling, clear & concise.

2. TAKING ADVANTAGE OF TRUST INDICATORS

For building trust & customer confidence in your website, include user reviews, clients testimonials, press mentions, trust and security certification and other credible signatures. People are more likely to covert when trust factor is high.

3. USE A STRONG CALL-TO-ACTION

Call-to-action button should be very clear & prominent. You must know where you want to take a visitor through call-to-action button.

4. KEEP IT ABOVE THE FOLD

The screen visible to a visitor without having to scroll is the space you should utilize to display most important content. Make sure that call-to-action button is placed above the fold.

5. USE RELEVANT IMAGES AND VIDEOS

Your images & videos on landing pages should relate to the ad copy. Use high quality images that user can relate with quickly. Visual content plays an important role in conversion so make sure that you do it right.

6. GO EASY ON THE LINKS

Links that take you landing page visitors to a bunch of other external sites or pages will distract them and negatively impact the conversion. Moreover, avoid using many links on your links, keep only those that are important.

If you have hired a web development company for landing page design, ask them to consider above mentioned points. You will surely see some great results by implementing these. 

Tuesday, 25 August 2015

Software Development Consulting – What Are the Key Benefits?

The whole world has ended up being the techno savvy, and taking a gander at current picture the utilization and significance of information technology has developed at wonder rate. Today IT is influencing the inward and also external business process in each industry. One can't deny from the way that India has turned into a standout amongst the most loved destinations for Offshore Software Development. At present, India is blasting as the main Software Outsourcing destination. Undoubtedly the growth of Offshore Software Outsourcing and significance of software development in India is expanding with the interest.

It is perfect time for every one of us to comprehend the significance of IT consulting, as it assumes a crucial part in the last arrival of right and coveted business software solutions. Nowadays' clients are not only fulfilled by offices like straightforward server space, site development or programming development. The needs and desires from programming or web development firm have changed. Components like offshore consulting have end up being prime basics in the changing part of a IT and application development industry. Actually, consulting is the essential key that can bring about having very much outlined programming that thus can perform adequately.

Today software development consultancy is considered as a standout amongst the most specific services offered by IT companies. Planned so as to give you the most astounding advantages, with particular IT consultancy you can secure right solution in progressing IT method and structural development.

Having specific software development consultancy can be beneficial step for your business and plan of action. Today if we take a gander at enclosure of our day by day life, technology has influenced our business and hence the need of result-oriented consultancy has expanded. Additionally with a specific end goal to get most extreme benefit, organizations have understood the interest of software development consultancy services. India has demonstrated its skills in field of information technology, and offering top notch consultancy services on IT area.

Tuesday, 11 August 2015

Go An Extra Mile by Choosing Right Web Development Company

Contracting a Web development company is a critical decision for any business. Though you can easily find a web development company in India, yet choosing the right web development company can be tricky. How will you ensure that you're picking the best company for your website development project?

Below mentioned are some factors you should consider in order to pick a right web development company:



1. Track Record – Make sure you contract a company that has proven track record. Checkout their previous work and number of projects they have delivered to their clients.

2. Methodology– Hire a company that has a solid process or methodology in place for web development. Do they follow proper standards for coding? How will they update you about the progress? Ensure these points before you make any final contract.

3. Usability – Design plays a critical role in the development of your website. This way it becomes important to ensure that developers who will work on your project have strong knowledge & expertise in developing a user-friendly & easy to navigate interface.

4. SEO –  Another important factor to any website success is ensuring the company you are going to hire knows about SEO and implements proper SEO guidelines during website development. These may include user-friendly URLs, Quick loading of webpage and more.

5. Support – Contract a company that can support you in further maintenance of website once the project will go live.

6. Additional services – Getting a website developed is not the only thing you need to do a serious business. You'll need quality content & SEO services that will make your website rank higher in search engines. Hiring a company that provide comprehensive services including Content writing, SEO & SMO will make your job easier.